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/home/u523506497/domains/mymelon.in/public_html/wp-includes UP

<?php
/**
 * Taxonomy API: Core category-specific functionality
 *
 * @package WordPress
 * @subpackage Taxonomy
 */

/**
 * Retrieves a list of category objects.
 *
 * If you set the 'taxonomy' argument to 'link_category', the link categories
 * will be returned instead.
 *
 * @since 2.1.0
 *
 * @see get_terms() Type of arguments that can be changed.
 *
 * @param string|array $args {
 *     Optional. Arguments to retrieve categories. See get_terms() for additional options.
 *
 *     @type string $taxonomy Taxonomy to retrieve terms for. Default 'category'.
 * }
 * @return array List of category objects.
 */
function get_categories( $args = '' ) {
	$defaults = array( 'taxonomy' => 'category' );
	$args     = wp_parse_args( $args, $defaults );

	/**
	 * Filters the taxonomy used to retrieve terms when calling get_categories().
	 *
	 * @since 2.7.0
	 *
	 * @param string $taxonomy Taxonomy to retrieve terms from.
	 * @param array  $args     An array of arguments. See get_terms().
	 */
	$args['taxonomy'] = apply_filters( 'get_categories_taxonomy', $args['taxonomy'], $args );

	// Back compat.
	if ( isset( $args['type'] ) && 'link' === $args['type'] ) {
		_deprecated_argument(
			__FUNCTION__,
			'3.0.0',
			sprintf(
				/* translators: 1: "type => link", 2: "taxonomy => link_category" */
				__( '%1$s is deprecated. Use %2$s instead.' ),
				'<code>type => link</code>',
				'<code>taxonomy => link_category</code>'
			)
		);
		$args['taxonomy'] = 'link_category';
	}

	$categories = get_terms( $args );

	if ( is_wp_error( $categories ) ) {
		$categories = array();
	} else {
		$categories = (array) $categories;
		foreach ( array_keys( $categories ) as $k ) {
			_make_cat_compat( $categories[ $k ] );
		}
	}

	return $categories;
}

/**
 * Retrieves category data given a category ID or category object.
 *
 * If you pass the $category parameter an object, which is assumed to be the
 * category row object retrieved the database. It will cache the category data.
 *
 * If you pass $category an integer of the category ID, then that category will
 * be retrieved from the database, if it isn't already cached, and pass it back.
 *
 * If you look at get_term(), then both types will be passed through several
 * filters and finally sanitized based on the $filter parameter value.
 *
 * @since 1.5.1
 *
 * @param int|object $category Category ID or category row object.
 * @param string     $output   Optional. The required return type. One of OBJECT, ARRAY_A, or ARRAY_N, which
 *                             correspond to a WP_Term object, an associative array, or a numeric array,
 *                             respectively. Default OBJECT.
 * @param string     $filter   Optional. How to sanitize category fields. Default 'raw'.
 * @return WP_Term|array|WP_Error|null Category data in type defined by $output parameter.
 *                                     Returns a WP_Term object with backwards compatible property aliases filled in.
 *                                     WP_Error if $category is empty, null if it does not exist.
 */
function get_category( $category, $output = OBJECT, $filter = 'raw' ) {
	$category = get_term( $category, 'category', $output, $filter );

	if ( is_wp_error( $category ) ) {
		return $category;
	}

	_make_cat_compat( $category );

	return $category;
}

/**
 * Retrieves a category based on URL containing the category slug.
 *
 * Breaks the $category_path parameter up to get the category slug.
 *
 * Tries to find the child path and will return it. If it doesn't find a
 * match, then it will return the first category matching slug, if $full_match,
 * is set to false. If it does not, then it will return null.
 *
 * It is also possible that it will return a WP_Error object on failure. Check
 * for it when using this function.
 *
 * @since 2.1.0
 *
 * @param string $category_path URL containing category slugs.
 * @param bool   $full_match    Optional. Whether full path should be matched.
 * @param string $output        Optional. The required return type. One of OBJECT, ARRAY_A, or ARRAY_N, which
 *                              correspond to a WP_Term object, an associative array, or a numeric array,
 *                              respectively. Default OBJECT.
 * @return WP_Term|array|WP_Error|null Type is based on $output value.
 */
function get_category_by_path( $category_path, $full_match = true, $output = OBJECT ) {
	$category_path  = rawurlencode( urldecode( $category_path ) );
	$category_path  = str_replace( '%2F', '/', $category_path );
	$category_path  = str_replace( '%20', ' ', $category_path );
	$category_paths = '/' . trim( $category_path, '/' );
	$leaf_path      = sanitize_title( basename( $category_paths ) );
	$category_paths = explode( '/', $category_paths );
	$full_path      = '';

	foreach ( (array) $category_paths as $pathdir ) {
		$full_path .= ( '' !== $pathdir ? '/' : '' ) . sanitize_title( $pathdir );
	}

	$categories = get_terms(
		array(
			'taxonomy' => 'category',
			'get'      => 'all',
			'slug'     => $leaf_path,
		)
	);

	if ( empty( $categories ) ) {
		return null;
	}

	foreach ( $categories as $category ) {
		$path        = '/' . $leaf_path;
		$curcategory = $category;

		while ( ( 0 !== $curcategory->parent ) && ( $curcategory->parent !== $curcategory->term_id ) ) {
			$curcategory = get_term( $curcategory->parent, 'category' );

			if ( is_wp_error( $curcategory ) ) {
				return $curcategory;
			}

			$path = '/' . $curcategory->slug . $path;
		}

		if ( $path === $full_path ) {
			$category = get_term( $category->term_id, 'category', $output );
			_make_cat_compat( $category );

			return $category;
		}
	}

	// If full matching is not required, return the first cat that matches the leaf.
	if ( ! $full_match ) {
		$category = get_term( reset( $categories )->term_id, 'category', $output );
		_make_cat_compat( $category );

		return $category;
	}
}

/**
 * Retrieves a category object by category slug.
 *
 * @since 2.3.0
 *
 * @param string $slug The category slug.
 * @return object|false Category data object on success, false if not found.
 */
function get_category_by_slug( $slug ) {
	$category = get_term_by( 'slug', $slug, 'category' );

	if ( $category ) {
		_make_cat_compat( $category );
	}

	return $category;
}

/**
 * Retrieves the ID of a category from its name.
 *
 * @since 1.0.0
 *
 * @param string $cat_name Category name.
 * @return int Category ID on success, 0 if the category doesn't exist.
 */
function get_cat_ID( $cat_name ) { // phpcs:ignore WordPress.NamingConventions.ValidFunctionName.FunctionNameInvalid
	$cat = get_term_by( 'name', $cat_name, 'category' );

	if ( $cat ) {
		return $cat->term_id;
	}

	return 0;
}

/**
 * Retrieves the name of a category from its ID.
 *
 * @since 1.0.0
 *
 * @param int $cat_id Category ID.
 * @return string Category name, or an empty string if the category doesn't exist.
 */
function get_cat_name( $cat_id ) {
	$cat_id   = (int) $cat_id;
	$category = get_term( $cat_id, 'category' );

	if ( ! $category || is_wp_error( $category ) ) {
		return '';
	}

	return $category->name;
}

/**
 * Checks if a category is an ancestor of another category.
 *
 * You can use either an ID or the category object for both parameters.
 * If you use an integer, the category will be retrieved.
 *
 * @since 2.1.0
 *
 * @param int|object $cat1 ID or object to check if this is the parent category.
 * @param int|object $cat2 The child category.
 * @return bool Whether $cat2 is child of $cat1.
 */
function cat_is_ancestor_of( $cat1, $cat2 ) {
	return term_is_ancestor_of( $cat1, $cat2, 'category' );
}

/**
 * Sanitizes category data based on context.
 *
 * @since 2.3.0
 *
 * @param object|array $category Category data.
 * @param string       $context  Optional. Default 'display'.
 * @return object|array Same type as $category with sanitized data for safe use.
 */
function sanitize_category( $category, $context = 'display' ) {
	return sanitize_term( $category, 'category', $context );
}

/**
 * Sanitizes data in single category key field.
 *
 * @since 2.3.0
 *
 * @param string $field   Category key to sanitize.
 * @param mixed  $value   Category value to sanitize.
 * @param int    $cat_id  Category ID.
 * @param string $context What filter to use, 'raw', 'display', etc.
 * @return mixed Value after $value has been sanitized.
 */
function sanitize_category_field( $field, $value, $cat_id, $context ) {
	return sanitize_term_field( $field, $value, $cat_id, 'category', $context );
}

/* Tags */

/**
 * Retrieves all post tags.
 *
 * @since 2.3.0
 *
 * @param string|array $args {
 *     Optional. Arguments to retrieve tags. See get_terms() for additional options.
 *
 *     @type string $taxonomy Taxonomy to retrieve terms for. Default 'post_tag'.
 * }
 * @return WP_Term[]|int|WP_Error Array of 'post_tag' term objects, a count thereof,
 *                                or WP_Error if any of the taxonomies do not exist.
 */
function get_tags( $args = '' ) {
	$defaults = array( 'taxonomy' => 'post_tag' );
	$args     = wp_parse_args( $args, $defaults );

	$tags = get_terms( $args );

	if ( empty( $tags ) ) {
		$tags = array();
	} else {
		/**
		 * Filters the array of term objects returned for the 'post_tag' taxonomy.
		 *
		 * @since 2.3.0
		 *
		 * @param WP_Term[]|int|WP_Error $tags Array of 'post_tag' term objects, a count thereof,
		 *                                     or WP_Error if any of the taxonomies do not exist.
		 * @param array                  $args An array of arguments. See {@see get_terms()}.
		 */
		$tags = apply_filters( 'get_tags', $tags, $args );
	}

	return $tags;
}

/**
 * Retrieves a post tag by tag ID or tag object.
 *
 * If you pass the $tag parameter an object, which is assumed to be the tag row
 * object retrieved from the database, it will cache the tag data.
 *
 * If you pass $tag an integer of the tag ID, then that tag will be retrieved
 * from the database, if it isn't already cached, and passed back.
 *
 * If you look at get_term(), both types will be passed through several filters
 * and finally sanitized based on the $filter parameter value.
 *
 * @since 2.3.0
 *
 * @param int|WP_Term|object $tag    A tag ID or object.
 * @param string             $output Optional. The required return type. One of OBJECT, ARRAY_A, or ARRAY_N, which
 *                                   correspond to a WP_Term object, an associative array, or a numeric array,
 *                                   respectively. Default OBJECT.
 * @param string             $filter Optional. How to sanitize tag fields. Default 'raw'.
 * @return WP_Term|array|WP_Error|null Tag data in type defined by $output parameter.
 *                                     WP_Error if $tag is empty, null if it does not exist.
 */
function get_tag( $tag, $output = OBJECT, $filter = 'raw' ) {
	return get_term( $tag, 'post_tag', $output, $filter );
}

/* Cache */

/**
 * Removes the category cache data based on ID.
 *
 * @since 2.1.0
 *
 * @param int $id Category ID
 */
function clean_category_cache( $id ) {
	clean_term_cache( $id, 'category' );
}

/**
 * Updates category structure to old pre-2.3 from new taxonomy structure.
 *
 * This function was added for the taxonomy support to update the new category
 * structure with the old category one. This will maintain compatibility with
 * plugins and themes which depend on the old key or property names.
 *
 * The parameter should only be passed a variable and not create the array or
 * object inline to the parameter. The reason for this is that parameter is
 * passed by reference and PHP will fail unless it has the variable.
 *
 * There is no return value, because everything is updated on the variable you
 * pass to it. This is one of the features with using pass by reference in PHP.
 *
 * @since 2.3.0
 * @since 4.4.0 The `$category` parameter now also accepts a WP_Term object.
 * @access private
 *
 * @param array|object|WP_Term $category Category row object or array.
 */
function _make_cat_compat( &$category ) {
	if ( is_object( $category ) && ! is_wp_error( $category ) ) {
		$category->cat_ID               = $category->term_id;
		$category->category_count       = $category->count;
		$category->category_description = $category->description;
		$category->cat_name             = $category->name;
		$category->category_nicename    = $category->slug;
		$category->category_parent      = $category->parent;
	} elseif ( is_array( $category ) && isset( $category['term_id'] ) ) {
		$category['cat_ID']               = &$category['term_id'];
		$category['category_count']       = &$category['count'];
		$category['category_description'] = &$category['description'];
		$category['cat_name']             = &$category['name'];
		$category['category_nicename']    = &$category['slug'];
		$category['category_parent']      = &$category['parent'];
	}
}
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Promotional Marketing
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Promotional Marketing

Won’t you like to date before you get married? The simple reason is that you would want to know the other person. Similarly, before investing in your brand, product, or service, customers like to know all about your brand. Hence, brand awareness is a must, and trust us… it isn’t a cakewalk!

To facilitate stronger connections between a brand’s image and its audience, we identify evidence-based, practical ideas. Our strategy quarterbacks are strong on data integrity and light on pontification. 

On a spree to get every client a unique hold in the market, we conduct various activities to share tailored marketing messages and offers to individual customers through emailers, surveys, referral programs, sweepstakes, and more.

We’re not your typical performance marketing agency. We’re the innovators injecting creativity and data-driven brilliance into our strategies. With our content wizards, we weave captivating narratives that shine across platforms.

We specialize in empowering businesses with impactful content marketing solutions. We go beyond content creation, offering comprehensive content strategies and tailored distribution tactics to maximize reach and engagement.

FAQs

Promotional marketing promotes new products, demonstrates to consumers their special attributes, establishes a brand, and boosts sales for a business. Reaching out to potential clients who aren’t familiar with the business may be possible if you comprehend the promotional marketing approach to employ in a campaign.

The promotional marketing company will help increase the credibility of your brand. Indeed, it can help you position your brand as a category leader.

Results vary on a number of factors. It can show instant results and might take up to 6 months on average.

 It usually costs 10% of the working capital to get 40-50% of profits.

First and foremost you need to analyze your requirements and objectives while choosing a promotional marketing company.  Check if the company has experience in your industry or niche. For example, if you are a tech start-up, you need a company that has experience in developing and scaling tech businesses. Evaluate their approach, and assess their team, Finally, check the rates and fees charged by the company to ensure that they align with your budget. However, don’t compromise quality for cost-saving as it might cost you in the long run