FM

/home/u523506497/domains/mymelon.in/public_html/wp-includes UP

<?php
/**
 * Bookmark Template Functions for usage in Themes.
 *
 * @package WordPress
 * @subpackage Template
 */

/**
 * The formatted output of a list of bookmarks.
 *
 * The $bookmarks array must contain bookmark objects and will be iterated over
 * to retrieve the bookmark to be used in the output.
 *
 * The output is formatted as HTML with no way to change that format. However,
 * what is between, before, and after can be changed. The link itself will be
 * HTML.
 *
 * This function is used internally by wp_list_bookmarks() and should not be
 * used by themes.
 *
 * @since 2.1.0
 * @access private
 *
 * @param array        $bookmarks List of bookmarks to traverse.
 * @param string|array $args {
 *     Optional. Bookmarks arguments.
 *
 *     @type int|bool $show_updated     Whether to show the time the bookmark was last updated.
 *                                      Accepts 1|true or 0|false. Default 0|false.
 *     @type int|bool $show_description Whether to show the bookmark description. Accepts 1|true,
 *                                      Accepts 1|true or 0|false. Default 0|false.
 *     @type int|bool $show_images      Whether to show the link image if available. Accepts 1|true
 *                                      or 0|false. Default 1|true.
 *     @type int|bool $show_name        Whether to show link name if available. Accepts 1|true or
 *                                      0|false. Default 0|false.
 *     @type string   $before           The HTML or text to prepend to each bookmark. Default `<li>`.
 *     @type string   $after            The HTML or text to append to each bookmark. Default `</li>`.
 *     @type string   $link_before      The HTML or text to prepend to each bookmark inside the anchor
 *                                      tags. Default empty.
 *     @type string   $link_after       The HTML or text to append to each bookmark inside the anchor
 *                                      tags. Default empty.
 *     @type string   $between          The string for use in between the link, description, and image.
 *                                      Default "\n".
 *     @type int|bool $show_rating      Whether to show the link rating. Accepts 1|true or 0|false.
 *                                      Default 0|false.
 *
 * }
 * @return string Formatted output in HTML
 */
function _walk_bookmarks( $bookmarks, $args = '' ) {
	$defaults = array(
		'show_updated'     => 0,
		'show_description' => 0,
		'show_images'      => 1,
		'show_name'        => 0,
		'before'           => '<li>',
		'after'            => '</li>',
		'between'          => "\n",
		'show_rating'      => 0,
		'link_before'      => '',
		'link_after'       => '',
	);

	$parsed_args = wp_parse_args( $args, $defaults );

	$output = ''; // Blank string to start with.

	foreach ( (array) $bookmarks as $bookmark ) {
		if ( ! isset( $bookmark->recently_updated ) ) {
			$bookmark->recently_updated = false;
		}
		$output .= $parsed_args['before'];
		if ( $parsed_args['show_updated'] && $bookmark->recently_updated ) {
			$output .= '<em>';
		}
		$the_link = '#';
		if ( ! empty( $bookmark->link_url ) ) {
			$the_link = esc_url( $bookmark->link_url );
		}
		$desc  = esc_attr( sanitize_bookmark_field( 'link_description', $bookmark->link_description, $bookmark->link_id, 'display' ) );
		$name  = esc_attr( sanitize_bookmark_field( 'link_name', $bookmark->link_name, $bookmark->link_id, 'display' ) );
		$title = $desc;

		if ( $parsed_args['show_updated'] ) {
			if ( ! str_starts_with( $bookmark->link_updated_f, '00' ) ) {
				$title .= ' (';
				$title .= sprintf(
					/* translators: %s: Date and time of last update. */
					__( 'Last updated: %s' ),
					gmdate(
						get_option( 'links_updated_date_format' ),
						$bookmark->link_updated_f + (int) ( (float) get_option( 'gmt_offset' ) * HOUR_IN_SECONDS )
					)
				);
				$title .= ')';
			}
		}
		$alt = ' alt="' . $name . ( $parsed_args['show_description'] ? ' ' . $title : '' ) . '"';

		if ( '' !== $title ) {
			$title = ' title="' . $title . '"';
		}
		$rel = $bookmark->link_rel;

		$target = $bookmark->link_target;
		if ( '' !== $target ) {
			$target = ' target="' . $target . '"';
		}

		if ( '' !== $rel ) {
			$rel = ' rel="' . esc_attr( $rel ) . '"';
		}

		$output .= '<a href="' . $the_link . '"' . $rel . $title . $target . '>';

		$output .= $parsed_args['link_before'];

		if ( '' !== $bookmark->link_image && $parsed_args['show_images'] ) {
			if ( str_starts_with( $bookmark->link_image, 'http' ) ) {
				$output .= '<img src="' . $bookmark->link_image . '"' . $alt . $title . ' />';
			} else { // If it's a relative path.
				$output .= '<img src="' . get_option( 'siteurl' ) . $bookmark->link_image . '"' . $alt . $title . ' />';
			}
			if ( $parsed_args['show_name'] ) {
				$output .= " $name";
			}
		} else {
			$output .= $name;
		}

		$output .= $parsed_args['link_after'];

		$output .= '</a>';

		if ( $parsed_args['show_updated'] && $bookmark->recently_updated ) {
			$output .= '</em>';
		}

		if ( $parsed_args['show_description'] && '' !== $desc ) {
			$output .= $parsed_args['between'] . $desc;
		}

		if ( $parsed_args['show_rating'] ) {
			$output .= $parsed_args['between'] . sanitize_bookmark_field(
				'link_rating',
				$bookmark->link_rating,
				$bookmark->link_id,
				'display'
			);
		}
		$output .= $parsed_args['after'] . "\n";
	} // End while.

	return $output;
}

/**
 * Retrieves or echoes all of the bookmarks.
 *
 * List of default arguments are as follows:
 *
 * These options define how the Category name will appear before the category
 * links are displayed, if 'categorize' is 1. If 'categorize' is 0, then it will
 * display for only the 'title_li' string and only if 'title_li' is not empty.
 *
 * @since 2.1.0
 *
 * @see _walk_bookmarks()
 *
 * @param string|array $args {
 *     Optional. String or array of arguments to list bookmarks.
 *
 *     @type string       $orderby          How to order the links by. Accepts post fields. Default 'name'.
 *     @type string       $order            Whether to order bookmarks in ascending or descending order.
 *                                          Accepts 'ASC' (ascending) or 'DESC' (descending). Default 'ASC'.
 *     @type int          $limit            Amount of bookmarks to display. Accepts 1+ or -1 for all.
 *                                          Default -1.
 *     @type string       $category         Comma-separated list of category IDs to include links from.
 *                                          Default empty.
 *     @type string       $category_name    Category to retrieve links for by name. Default empty.
 *     @type int|bool     $hide_invisible   Whether to show or hide links marked as 'invisible'. Accepts
 *                                          1|true or 0|false. Default 1|true.
 *     @type int|bool     $show_updated     Whether to display the time the bookmark was last updated.
 *                                          Accepts 1|true or 0|false. Default 0|false.
 *     @type int|bool     $echo             Whether to echo or return the formatted bookmarks. Accepts
 *                                          1|true (echo) or 0|false (return). Default 1|true.
 *     @type int|bool     $categorize       Whether to show links listed by category or in a single column.
 *                                          Accepts 1|true (by category) or 0|false (one column). Default 1|true.
 *     @type int|bool     $show_description Whether to show the bookmark descriptions. Accepts 1|true or 0|false.
 *                                          Default 0|false.
 *     @type string       $title_li         What to show before the links appear. Default 'Bookmarks'.
 *     @type string       $title_before     The HTML or text to prepend to the $title_li string. Default '<h2>'.
 *     @type string       $title_after      The HTML or text to append to the $title_li string. Default '</h2>'.
 *     @type string|array $class            The CSS class or an array of classes to use for the $title_li.
 *                                          Default 'linkcat'.
 *     @type string       $category_before  The HTML or text to prepend to $title_before if $categorize is true.
 *                                          String must contain '%id' and '%class' to inherit the category ID and
 *                                          the $class argument used for formatting in themes.
 *                                          Default '<li id="%id" class="%class">'.
 *     @type string       $category_after   The HTML or text to append to $title_after if $categorize is true.
 *                                          Default '</li>'.
 *     @type string       $category_orderby How to order the bookmark category based on term scheme if $categorize
 *                                          is true. Default 'name'.
 *     @type string       $category_order   Whether to order categories in ascending or descending order if
 *                                          $categorize is true. Accepts 'ASC' (ascending) or 'DESC' (descending).
 *                                          Default 'ASC'.
 * }
 * @return void|string Void if 'echo' argument is true, HTML list of bookmarks if 'echo' is false.
 */
function wp_list_bookmarks( $args = '' ) {
	$defaults = array(
		'orderby'          => 'name',
		'order'            => 'ASC',
		'limit'            => -1,
		'category'         => '',
		'exclude_category' => '',
		'category_name'    => '',
		'hide_invisible'   => 1,
		'show_updated'     => 0,
		'echo'             => 1,
		'categorize'       => 1,
		'title_li'         => __( 'Bookmarks' ),
		'title_before'     => '<h2>',
		'title_after'      => '</h2>',
		'category_orderby' => 'name',
		'category_order'   => 'ASC',
		'class'            => 'linkcat',
		'category_before'  => '<li id="%id" class="%class">',
		'category_after'   => '</li>',
	);

	$parsed_args = wp_parse_args( $args, $defaults );

	$output = '';

	if ( ! is_array( $parsed_args['class'] ) ) {
		$parsed_args['class'] = explode( ' ', $parsed_args['class'] );
	}
	$parsed_args['class'] = array_map( 'sanitize_html_class', $parsed_args['class'] );
	$parsed_args['class'] = trim( implode( ' ', $parsed_args['class'] ) );

	if ( $parsed_args['categorize'] ) {
		$cats = get_terms(
			array(
				'taxonomy'     => 'link_category',
				'name__like'   => $parsed_args['category_name'],
				'include'      => $parsed_args['category'],
				'exclude'      => $parsed_args['exclude_category'],
				'orderby'      => $parsed_args['category_orderby'],
				'order'        => $parsed_args['category_order'],
				'hierarchical' => 0,
			)
		);
		if ( empty( $cats ) ) {
			$parsed_args['categorize'] = false;
		}
	}

	if ( $parsed_args['categorize'] ) {
		// Split the bookmarks into ul's for each category.
		foreach ( (array) $cats as $cat ) {
			$params    = array_merge( $parsed_args, array( 'category' => $cat->term_id ) );
			$bookmarks = get_bookmarks( $params );
			if ( empty( $bookmarks ) ) {
				continue;
			}
			$output .= str_replace(
				array( '%id', '%class' ),
				array( "linkcat-$cat->term_id", $parsed_args['class'] ),
				$parsed_args['category_before']
			);
			/**
			 * Filters the category name.
			 *
			 * @since 2.2.0
			 *
			 * @param string $cat_name The category name.
			 */
			$catname = apply_filters( 'link_category', $cat->name );

			$output .= $parsed_args['title_before'];
			$output .= $catname;
			$output .= $parsed_args['title_after'];
			$output .= "\n\t<ul class='xoxo blogroll'>\n";
			$output .= _walk_bookmarks( $bookmarks, $parsed_args );
			$output .= "\n\t</ul>\n";
			$output .= $parsed_args['category_after'] . "\n";
		}
	} else {
		// Output one single list using title_li for the title.
		$bookmarks = get_bookmarks( $parsed_args );

		if ( ! empty( $bookmarks ) ) {
			if ( ! empty( $parsed_args['title_li'] ) ) {
				$output .= str_replace(
					array( '%id', '%class' ),
					array( 'linkcat-' . $parsed_args['category'], $parsed_args['class'] ),
					$parsed_args['category_before']
				);
				$output .= $parsed_args['title_before'];
				$output .= $parsed_args['title_li'];
				$output .= $parsed_args['title_after'];
				$output .= "\n\t<ul class='xoxo blogroll'>\n";
				$output .= _walk_bookmarks( $bookmarks, $parsed_args );
				$output .= "\n\t</ul>\n";
				$output .= $parsed_args['category_after'] . "\n";
			} else {
				$output .= _walk_bookmarks( $bookmarks, $parsed_args );
			}
		}
	}

	/**
	 * Filters the bookmarks list before it is echoed or returned.
	 *
	 * @since 2.5.0
	 *
	 * @param string $html The HTML list of bookmarks.
	 */
	$html = apply_filters( 'wp_list_bookmarks', $output );

	if ( $parsed_args['echo'] ) {
		echo $html;
	} else {
		return $html;
	}
}
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Promotional Marketing
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Promotional Marketing

Won’t you like to date before you get married? The simple reason is that you would want to know the other person. Similarly, before investing in your brand, product, or service, customers like to know all about your brand. Hence, brand awareness is a must, and trust us… it isn’t a cakewalk!

To facilitate stronger connections between a brand’s image and its audience, we identify evidence-based, practical ideas. Our strategy quarterbacks are strong on data integrity and light on pontification. 

On a spree to get every client a unique hold in the market, we conduct various activities to share tailored marketing messages and offers to individual customers through emailers, surveys, referral programs, sweepstakes, and more.

We’re not your typical performance marketing agency. We’re the innovators injecting creativity and data-driven brilliance into our strategies. With our content wizards, we weave captivating narratives that shine across platforms.

We specialize in empowering businesses with impactful content marketing solutions. We go beyond content creation, offering comprehensive content strategies and tailored distribution tactics to maximize reach and engagement.

FAQs

Promotional marketing promotes new products, demonstrates to consumers their special attributes, establishes a brand, and boosts sales for a business. Reaching out to potential clients who aren’t familiar with the business may be possible if you comprehend the promotional marketing approach to employ in a campaign.

The promotional marketing company will help increase the credibility of your brand. Indeed, it can help you position your brand as a category leader.

Results vary on a number of factors. It can show instant results and might take up to 6 months on average.

 It usually costs 10% of the working capital to get 40-50% of profits.

First and foremost you need to analyze your requirements and objectives while choosing a promotional marketing company.  Check if the company has experience in your industry or niche. For example, if you are a tech start-up, you need a company that has experience in developing and scaling tech businesses. Evaluate their approach, and assess their team, Finally, check the rates and fees charged by the company to ensure that they align with your budget. However, don’t compromise quality for cost-saving as it might cost you in the long run